How to Market Your Dental Practice Professionally
If you’re in search of new ways to market your dental practice, there are things you can do effectively without depleting your resources. We know how frustrating it can get. You want to push hard on your campaign but maintain a sense of professionalism so your practice doesn’t look cheap. This often leaves no chance for creativity, but fortunately, it need not always be like that.
The following are five marketing ideas you can try to boost your market presence while keeping the pride in your dental practice:
1. Careful of the Hawk..
Not too long ago, Google cracked crack down on suspicious online businesses by releasing its Hawk update. While this turned out perfectly in terms of the intended result, there was one unfortunate problem: businesses located close to each other started having issues. And this is not good for dental practice marketing, knowing that a lot of dentists share a building.
The issue is that any of a set of similar businesses sharing one location, can be mistaken as a spammer forgery. But no worries. This can be avoided by keeping an eye on your local search engine optimization (SEO) ranking just as Le Dentiste has been doing.
2. Keep your business information correct.
If you want an instant lift above virtually 50% of other dental practices out there, make sure your Google My Business has the right current information. This won’t take you five minutes or any amount of money. It’s shocking to know how many businesses admit to having inaccurate Google My Business information, or don’t even know that such a feature exists on the web. Le Dentiste is well aware of this and is taking full advantage, just as any dental practice (or any business for that matter) should.
3. Be mobile-friendly.
In case you haven’t heard of it, Google now prioritizes mobile friendliness, so make sure your site meets that requirement or its ranking will surely go down. The reason couldn’t be more obvious: everyone lives on mobile nowadays. Le Dentiste is one example of a practice that has a nice, mobile-responsive site.
4. Keep your page loading times up to speed.
Page loading times is yet another factor considered by Google when assigning SEO ranks. Of course, this also affects your visitors, who would normally rather click away than wait on a slow-loading site. Nearly half of consumers in fact expect a page to load fully within the first two seconds. And this is quite understandable, considering how busy everyone is nowadays. Le Dentiste’s website has impressive loading times, and that is among the reasons for their success online.
5. Spend time email marketing.
If you think email marketing no longer works, you’re completely wrong. Did you know that it can give you a 4400% ROI and about $44 for each dollar you spend? Ask Le Dentiste for pointers and they may just help.