The best way to convert leads to customers through your website is the use of the right healthcare SEO keywords which have a high conversion rate of 14.6 percent and thus can’t be compared to the 1.7 percent conversion rate that printed and email ads bring along. One study shows that about 98% of individuals with a $41600 income annually use the internet and another research also proved that 91% of internet users would use the search engines when seeking information through the internet. Use of the correct healthcare SEO keywords will work to expose your business to the correct target audience as a report from Google shows that 44 percent of the patients who found hospitals through the search engine in 2012 booked an appointment. By 2013, the number had gone up to 77 percent and here’s how you can make use of SEO for your healthcare website.
The first step is coming up with a list of the search terms that your customers are likely to use on the search engines. You can even recruit staff and give them the task of establishing the search terms that potential customers use when they are out to find a solution to their problems using the internet. When you are coming up with the keywords, make sure that they do not only suit your business but also the customers. Since you will be targeting individuals from the locality, there is a possibility that they will include the name of the city or the country and thus you can add the names on the search terms. Visitors to a particular healthcare website are out to determine of this clinic offers the services they are seeking or whether the pharmacy is open on weekends.
It is essential that after compilation of the keywords one verifies them to make sure that the keywords are the most profitable and also find out the keywords that they may have left out. It works to help you get an insight on the competition that you face from advertisers. You have to use credible SEO resources to research the topic deeply, and a keyword ranking tool will prove to be handy here. One can depend on such tools to find plan according to the needs of the target audience.
When researching keywords, ensure that you find out sites using similar keywords to understand the competition. You have to ensure that the keywords you use for your website are related to the services that you offer. When researching keywords, focus on terms which have buyer intent and also high search volumes. It is also vital to incorporate local keywords and also make use of superlatives when using the keywords for your website. Do not use too many keywords on the same page as this may result to penalties from the search engines.