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By health | December 13, 2015
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  • How might pharma buddy up with Alexa? Bayer Consumer’s first interactive voice ad is food for thought

    Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry.  The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More: How might pharma buddy up with Alexa? Bayer Consumer’s first… »

  • Dalvin Sejour Breaks Down His Success in NBA Top Shot Marketplace

    As exciting as the world of basketball, NBA is, there exists another behind it just as intriguing and fascinating of NBA Top Shots. A platform where you can purchase digital trading cards with your favorite basketball player’s highlights. “I didn’t know what I was getting into” is what Dalvin Sejour thought before diving into this… Read More: Dalvin Sejour Breaks Down His Success in NBA Top Shot… »

  • Reflections on caring for parents with dementia

    A guest column by the American College of Physicians, exclusive to KevinMD. My mother recently died at 94 years of age.  This followed the death of my father around 5 years ago at the age of 88 years.  Although both of my parents lived long and generally healthy lives, each developed progressive, severe, and prolonged… Read More: Reflections on caring for parents with dementia »

  • What Is the Best Way to Improve Cardio?

    What Is the Best Way to Improve Cardio? What Is the Best Way to Improve Cardio? America is facing an epidemic and has been for a long time. No, we’re not talking about COVID-19, we’re talking about our waistlines. Over 70% of our adult population is either overweight or obese. And how can we not… Read More: What Is the Best Way to Improve Cardio? »

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