Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry. The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More »
Many people ask, “Do wisdom teeth hurt coming in?”. The simple answer is – Yes! They can. Wisdom teeth are the last pair of teeth to emerge in your mouth, one pair at the back of each jaw. Sometimes, these can emerge at awkward angles or even get stuck below the gums and the side… Read More »
By ANISH KOKA “The patient in room 1 should be a quick one, its an addon, they just need a prescription for ivermectin” I’m a bit puzzled by this sentence from my assistant doing his best to help me through a very busy day in the clinic that I’m already behind in. I walk into… Read More »
The federal government remains well behind its initial COVID-19 vaccination targets nearly a fortnight into its rollout. Prime Minister Scott Morrison said in January he “anticipated optimistically” 80,000 Australians would be vaccinated every week at the beginning of the rollout, before the effort was “scaled up”. But almost two weeks after the first vaccine was… Read More »