Category Archives: Advertising & Marketing

‘Probiotic’ Soda Company Poppi Sued for Consumer Fraud

“Functional beverages” are popular among health-conscious consumers these days.1 They’re a category of mass-produced drinks that, aside from being tasty, have supposed health benefits. One of the biggest companies in this market is Poppi, which claims that their products can benefit gut health. However, one discerning shopper was able to see through the misleading advertisements… Read More »

The Keys to Trusting Your Gut

In this video, I interview Gary Vaynerchuk about his family roots and how his upbringing contributed to his current success. Vaynerchuk, often known as Gary Vee, is a prominent entrepreneur, author, speaker, and internet personality. He’s best known for his work in digital marketing and social media, leading his own company VaynerMedia, a digital agency… Read More »