Category Archives: Advertising & Marketing

Tech sites hype Apple Watch for COVID-19 prediction without providing the evidence

Milwaukee oncologist Michael Thompson, MD, wrote to me yesterday morning (February 10)  about an article – “New Study Suggests Apple Watch Heart Rate Sensor Can Predict COVID-19 Up to a Week Before a Swab Test” – promoted on Twitter by MacRumors.com. The story was about the so-called Warrior Watch Study at Mount Sinai Medical Center in… Read More »

ASCO: Exelixis releases more details on Cabometyx thyroid cancer data that wooed Ipsen

When Ipsen announced last week that it wanted in on Exelixis’ Cabometyx for thyroid cancer, the company pegged that move to the oncology drug’s promising late-stage trial results. Now, Exelixis is offering up more details of that very trial. For a phase 3 study up for presentation at the virtual American Society of Clinical Oncology meeting, investigators… Read More »

New survey shows ‘Big Six’ losing ground as challenger brands shake up the energy sector

Big Six have lost 8 percent of market to challenger brands in three years Good customer service still the key to consumer trust Price remains the most important factor when choosing to switch provider Green credentials increasingly important for consumers wanting to switch 70 percent of 18-34 year olds want energy conservation advice Email still… Read More »

Technology must meet clinician needs to manage burnout

Health tech usage may have accelerated during the COVID-19 pandemic, but it only helped alleviate clinicians’ stress if it was installed before the outbreak, according to a new study.  Research carried out by HIMSS and UK med tech firm Nuance Communications found 97% of doctors and 99% of nurses surveyed had experienced burnout at some… Read More »