Category Archives: Advertising & Marketing

Covid: The NHS workers ‘still recovering’ as second wave looms

“A junior doctor I spoke to the other day was talking about what a difficult time she’d found in another hospital,” says Dorothy Wade, a psychologist at University College Hospital in London. “And I said, ‘Didn’t you have anything like this at the other hospital?’ And she said, ‘No, absolutely nothing. There was nothing on… Read More »

Novartis launches metastatic breast cancer Instagram series to address new patient concerns during COVID-19

Novartis is taking its metastatic breast cancer (MBC) campaign to Instagram. A newly launched video series on IGTV, part of the long-running “Make Your Dialogue Count” effort, shifts focus to patients’ changed needs during the COVID-19 crisis. The first video focuses on mindfulness, with two MBC patients talking about the practice and demonstrating actual techniques.… Read More »