Novartis launches metastatic breast cancer Instagram series to address new patient concerns during COVID-19
Novartis is taking its metastatic breast cancer (MBC) campaign to Instagram. A newly launched video series on IGTV, part of the long-running “Make Your Dialogue Count” effort, shifts focus to patients’ changed needs during the COVID-19 crisis. The first video focuses on mindfulness, with two MBC patients talking about the practice and demonstrating actual techniques.… Read More »