Tag Archives: Breast

Novartis launches metastatic breast cancer Instagram series to address new patient concerns during COVID-19

Novartis is taking its metastatic breast cancer (MBC) campaign to Instagram. A newly launched video series on IGTV, part of the long-running “Make Your Dialogue Count” effort, shifts focus to patients’ changed needs during the COVID-19 crisis. The first video focuses on mindfulness, with two MBC patients talking about the practice and demonstrating actual techniques.… Read More »

Pfizer’s Ibrance kisses early breast cancer hopes goodbye with second study failure

After Pfizer’s Ibrance failed a crucial study in HR-positive, HR-negative postsurgery breast cancer patients, the company clung to hope that it could still show a benefit in a high-risk subset of those patients. But new data have officially snuffed out those hopes. There’s “no saving adjuvant for Ibrance,” SVB Leerink analyst Geoffrey Porges wrote in… Read More »

Chrissy Teigen Had No Idea She Was Pregnant During Breast Implant Removal Surgery

Chrissy Teigen revealed in a Twitter thread how she found out about her pregnancy. Chrissy admitted that she was expecting when she had her breast implants removed. Chrissy Teigen never fails to surprise us. She and husband John Legend recently revealed that they’re expecting their third baby. But, what’s even more shocking is how she… Read More »