Tag Archives: launches

Novartis launches metastatic breast cancer Instagram series to address new patient concerns during COVID-19

Novartis is taking its metastatic breast cancer (MBC) campaign to Instagram. A newly launched video series on IGTV, part of the long-running “Make Your Dialogue Count” effort, shifts focus to patients’ changed needs during the COVID-19 crisis. The first video focuses on mindfulness, with two MBC patients talking about the practice and demonstrating actual techniques.… Read More »

At-home COVID-19 test study launches in Boston

TestBoston, a large-scale research study that will facilitate at-home testing for both the SARS-CoV-2 virus and antibodies against it, is accepting applications from 10,000 current and former Brigham and Women’s Hospital patients. Researchers from Harvard-affiliated Brigham, the Broad Institute of MIT and Harvard, and the MGB Center for COVID Innovation said the test will detect… Read More »

Hospital launches online therapy in response to ‘dramatic increase’ in referral of patients with mental health issues

Saint John of God Hospital has launched a new online therapy programme for people struggling with their mental health due to a “dramatic increase” in admissions and referrals since the start of the pandemic. he hospital recently revealed that it has seen a dramatic increase in admissions and referrals from new and existing patients who… Read More »