Tag Archives: Might

Government health coverage might now exceed private coverage in US

The United States might be at the point where government health coverage exceeds private health insurance. Roughly 150 million people have some form of taxpayer-subsidized health insurance, while about 153 million have employer-provided coverage, a recent analysis by Yahoo Finance found. The analysis, though, left out the 9 million employees and their dependents who are… Read More »

How might pharma buddy up with Alexa? Bayer Consumer’s first interactive voice ad is food for thought

Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry.  The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More »